Developed and implemented a lead generation funnel using a free book chapter as the opt-in. To establish credibility and grow his email list, I crafted a high-converting lead magnet funnel centered around a free download of the first chapter of Dr. Steve’s upcoming book. This included designing a compelling opt-in landing page, creating a downloadable asset in Canva, and building a custom automation sequence using Systeme.io that welcomed new leads, introduced Dr. Steve’s mission, and nurtured trust through value-driven follow-ups.

→ Skills showcased: Funnel mapping, lead magnet creation, copywriting, email automation

Created a webinar funnel complete with registration page, automated emails, and evergreen access. We developed a live workshop titled “The Psychology of Long-Term Success After Bariatric Surgery” to showcase Dr. Steve’s unique insight and teaching style. I wrote and designed the full registration page, set up the back-end delivery (including confirmation, reminders, and replay access), and automated the follow-up sequence to drive future enrollment and engagement. The funnel was designed to be evergreen, allowing Dr. Steve to repurpose the content and reach new leads continuously.

→ Skills showcased: Webinar strategy, event funnel design, nurture email writing, evergreen content implementation

Supported the development of a membership model and content delivery system for long-term patient education and engagement. With a goal of increasing long-term patient impact, I worked alongside Dr. Steve to map out the structure, content pillars, and delivery flow of a membership program rooted in self-care, post-op psychology, and community support. I provided strategic recommendations for course formats, content cadence, and delivery tools — ensuring that what we built could grow with his vision while remaining user-friendly and scalable.

Supported the development of a membership model and content delivery system for long-term patient education and engagement.With a goal of increasing long-term patient impact, I worked alongside Dr. Steve to map out the structure, content pillars, and delivery flow of a membership program rooted in self-care, post-op psychology, and community support. I provided strategic recommendations for course formats, content cadence, and delivery tools — ensuring that what we built could grow with his vision while remaining user-friendly and scalable.

→ Skills showcased: Program architecture, content strategy, member journey mapping, retention planning

I didn’t just build a funnel — I refined the entire journey. From the webinar content to the follow-up emails, every element was designed to nurture connection and trust while moving leads closer to conversion. We positioned the challenge as a deeply aligned next step, not a hard sell — which led to higher quality enrollments and a values-aligned launch.

→ Skills showcased: Conversion optimization, value-driven copywriting, post-webinar journey mapping

To support long-term results, I implemented a non-buyer email sequence for those who didn’t immediately enroll. This extended campaign offered value, gentle reminders, and personal encouragement that aligned with Maggie’s message of worth and invitation. It helped keep the door open for future launches while strengthening community trust.

→ Skills showcased: Email segmentation, nurture campaign design, audience re-engagement

For challenge participants, I structured and implemented a content delivery system that provided weekly encouragement, guided teachings, and engagement prompts. This included branded lesson templates, member check-in points, and email automations to ensure women felt supported from start to finish.

→ Skills showcased: Program delivery design, content drip strategy, engagement-focused email workflows

The event required multiple funnel experiences — including a free registration funnel, a VIP upgrade offer, and an affiliate speaker promo funnel. Each path had a unique user flow, email sequence, and visual identity, while remaining aligned to the overall message. I also created upsell and nurture automations to support engagement and long-term list growth.

→ Skills showcased: Funnel design, segmentation strategy, upsell mapping, email marketing

Using Canva and Systeme.io, I built branded registration pages, speaker graphics, session thumbnails, promo reels, and daily recap visuals. I also created automation workflows, tagging systems, and time-based email sequences to deliver sessions and support engagement. Every asset reflected the floral, feminine branding of the Sacred Holy Ground community.

→ Skills showcased: Graphic design, visual storytelling, systems implementation, automation setup

I designed and distributed branded speaker kits, created talking point templates, and provided onboarding guides to ensure consistency and ease. I also facilitated pre-recorded interview recordings, maintained a content release schedule in Trello, and supported speakers with copy, graphics, and affiliate tracking links.

→ Skills showcased: Project management, partnership coordination, content production, relationship nurturing

I wrote the full suite of copy to support the summit:

• Registration and thank-you pages
• Confirmation and onboarding emails
• Daily session release emails
• Speaker bios and session descriptions
• Social media captions and promotional blurbs
• Summit workbook and printable resources

→ Skills showcased: Conversion copywriting, launch content creation, user journey design